The biggest announcement today was the Balmain and H&M collaboration that was confirmed at the Billboard Music Awards with Oliver Rousting arm-in-arm with his two favorite 'it' girls, Kendall Jenner and Jourdan Dunn.
Now I have to tell you, this is a collaboration I am very excited for, because I look forward to seeing Balmain's collections each year at Fashion Week; And if it wasn't already made clear from my title, I truly love his work.
While this collaboration was confirmed today, we also got a sneak preview, with the girls wearing the designs from the collection at the awards shows last night, and if this is just a preview, I think we can all say that this collaboration still retains the luxurious Balmain aesthetic.
Here's what Rousting had to say about his collaboration, "I want to talk to my generation - this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag."
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